This personal branding project honors my great-grandfather—affectionately known as “Doc”—a southern Indiana man who loved the woods, the sound of beagle hounds on a trail, and a hearty meal after the hunt.

Docs Gun Club Restaurant is an imagined identity for the kind of place he would’ve called home: part hunting lodge, part small-town supper club. The design blends vintage Americana with the quiet confidence of a well-worn shotgun case and a cast iron skillet.

The wordmark, Docs, is rendered in a bold, classic script—inviting and personal, like a signature on a check from the corner diner. The blocky sans-serif beneath it grounds the brand in tradition, with a nod to old shooting club signage. The silhouette of the beagle, set in an oval, echoes the loyalty and spirit of the hounds Doc raised and ran.

Set in Worthington, Indiana, the fictional brand imagines a timeless atmosphere: wood-paneled walls, duck decoys on the mantle, and black coffee served hot all day. It’s a place where stories are told, friendships are forged, and the past is always close by.

This project wasn’t just about design—it was about legacy. About using type, form, and symbol to build something a man like Doc would tip his cap to.