About us

About Hoosier Brand Studio

Hoosier Brand Studio is a creative branding, design, and services agency based in Southern Indiana. We offer a distinctive design aesthetic and meaningful, engaging messaging—rooted in craftsmanship, integrity, and the entrepreneurial spirit that defines Indiana’s small towns and industries.

Our work is inspired by the values that have shaped Indiana’s economy for generations: skilled craftsmanship, family-owned businesses, hardworking manufacturers, independent farmers, and the vital contributions of the defense sector. We draw from the traditions of America’s heartland—where pride in your work still matters—and bring that dedication to every project. From small-town shops and tourism boards to agricultural producers and defense contractors, we help businesses across Indiana tell their story with clarity and character.

At Hoosier Brand Studio, we believe branding should be authentic, not generic—crafted with purpose, not churned out with indifference. We take the time to understand each client’s history, values, and vision so that every logo, message, and design reflects the unique personality of their enterprise. Whether you’re rooted in manufacturing, local tourism, agriculture, or the growing tech and defense industries, we’re here to help you look as hardworking and distinctive as you are.

Let’s talk: garrett.beatty@hoosierbrand.com

About Garrett Beatty

Garrett Beatty is the Chief Creative Officer and Founder of Hoosier Brand Studio. A native of Southern Indiana, Garrett brings a deep respect for the region’s heritage of craftsmanship, entrepreneurship, and industry to every project. His professional experience includes serving in corporate communications at NSWC Crane—one of the nation’s premier defense facilities—as well as partnering with small businesses, independent makers, and community organizations throughout Indiana.

Garrett’s work spans photography, brand identity, and social media strategy, with a focus on helping local enterprises, manufacturers, artisans, and institutions tell their stories with clarity and pride. Whether capturing the spirit of a small-town business through his lens or developing a bold visual identity, he is committed to honoring the hardworking character of Indiana’s people and industries.